Music Business Strategist & Executive Consultant

The Business Behind the Music.

Strategic consulting for labels, artists, catalog owners, and creative and community-based organizations: release planning, metadata and rights administration, distribution strategy, and sync licensing readiness, built so your music gets delivered, credited, and paid correctly the first time.

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What We Do

Services Built for the Business of Music

Fast Fruits Consulting supports independent artists who have released music and are ready for real infrastructure. We specialize in rights and royalty setup, distribution and metadata, and operational systems that support sustainable, long term careers.

Release Strategy & Planning

Release timelines, distribution partner selection, and go-to-market planning for singles, EPs, and full-length projects: the same decisions a label's release coordinator would make, mapped out before a master ever ships.

Metadata & Catalog Administration

ISRC and UPC assignment, PRO and publishing registration, songwriter and producer split documentation, and full catalog audits that catch misattributed credits before they cost you royalties.

Digital Delivery & DSP Setup

Packaging masters and metadata correctly for delivery to digital service providers, plus DSP profile setup, playlist pitching, and release-day troubleshooting when something doesn't land right.

Sync Licensing Readiness

Preparing a catalog for sync placement: cleared splits, properly licensed masters and compositions, and the documentation music supervisors and licensing platforms actually require before they'll consider a track.

Rights & Royalty Audits

Reviewing existing catalogs for missed registrations, incorrect splits, or royalty leakage, then building the rights infrastructure that keeps a catalog earning correctly going forward.

Grant & Award Development

Identifying funding opportunities and building toward awards earned through community activations, cohort completions, and program participation: support that doesn't come with debt attached.

Renisha Mayes, Founder and Principal Consultant of Fast Fruits Consulting
Founder & Principal Consultant

Renisha Mayes

Renisha Mayes is a music business operations executive and strategic consultant specializing in rights administration, metadata, royalty infrastructure, publishing support, and catalog monetization. With a career spanning radio broadcasting, label operations, global distribution, and music metadata management, Mayes has built the behind-the-scenes systems that help music move properly through the commercial marketplace.

Her career includes serving as General Manager for Made In Memphis Entertainment, directing supply chain operations for Beatroot Music, and developing internal systems that supported artist development, release delivery, and operational structure. Her work across label administration and release management includes serving as A&R Administrator for Porcelan's 2020 R&B release, Moon Ring, where she helped coordinate the administrative details behind the project alongside engineering and production teams.

Today, Mayes serves as an independent principal consultant and strategic ally for independent music companies, emerging talent, and catalog rights holders. She delivers the business infrastructure behind the music, bringing together rights optimization, metadata architecture, publishing support, neighboring rights, royalty collection, and catalog monetization to give clients the operational backbone of a larger music company without the full-time corporate overhead.

Billboard Magazine A2IM Executive of the Week Memphis Parent Magazine We Are Memphis MBJ 40 Under 40
Who We Work With
Indie Labels A&R Teams Indie Artists Music Nonprofits Music Creators Songwriters Music Publishers

Music Creators covers engineers, producers, music video editors, creative directors, film producers, studio engineers, background vocalists, session musicians, and live musicians.

Resources

Music Business Tools to Know

A curated list of the organizations and platforms that show up most in real music business work, from song registration and royalty collection to rights management, metadata, publishing, and catalog financing.

Rights & Registration
U.S. Copyright Office
Where original works get formally registered, the step required before you can enforce an infringement claim or license a song to film and television.
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The MLC
The Mechanical Licensing Collective, responsible for collecting and paying out U.S. mechanical royalties earned from interactive streaming and downloads.
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Royalty Collection & Airplay Data
SoundExchange
Collects and distributes digital performance royalties owed to artists and rights holders for satellite radio, internet radio, and other non-interactive digital transmissions.
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Mediabase
Tracks airplay across radio formats and provides the chart and spin data programmers and labels use to measure a record's traction.
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Metadata, Credits & Catalog Tools
Sound Credit
A credit and metadata management platform that captures splits, codes, and contributor details from the studio forward, then exports them to PROs, the MLC, and SoundExchange.
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Connect Music
A Memphis-based music rights and technology company helping independent artists and labels distribute, monitor, and monetize their catalogs while retaining ownership of their masters.
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Funding & Financing
Sound Royalties
Offers royalty-based financing for music professionals: advances against future earnings without giving up ownership or going through a traditional bank.
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Strategy Session

Ready to Build the Business Behind the Music?

A one-hour strategy consultation to review where your music business stands, what is missing, and what needs structure before you scale.

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Stay Connected

Funding Alerts, Music Business Tools, and Creative Monetization Tips

Funding & Award Alerts

Grant cycles, cohort openings, and program deadlines worth applying for.

Music Business Tips

Practical guidance on metadata, rights, releases, and getting paid correctly.

Industry Shifts

The changes in distribution, royalties, and licensing that actually affect your catalog.

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